Capturing the Essence of New York: The Inspiration

Capturing the Essence of New York: The Inspiration

At JASON BRET, we believe that every design should celebrate the individuality of the person who will receive it. That's why each of our UNEXPECTEDLY STRIKING wine gift bags is made for a specific person, drawing on their personality and style to create something truly exceptional.

The very first edition of our New York gift bag was created in honor of our founder, Jason Bret's late father, Don Preston. Don had always been a stylish and well-dressed man, and he loved to share stories of his trips to New York City during the roaring 1950s.

As we set out to create the New York gift bag, we wanted to pay homage to Don's love for fashion and the city that had inspired him. We drew on the design elements of the era, creating a stunning backdrop of buildings that captured the essence of New York City in the 1950s.

The result was a gift bag that was as unique as Don's style. It was a design that showcased the sophistication and elegance of the era, but with a modern twist. The New York gift bag was a true reflection of Don and the city he had loved.

Don may be gone, but his legacy lives on through this stunning piece of art and the memories that it has helped to create. At JASON BRET, we are proud to continue our founder's legacy of celebrating individuality and creating designs that are truly UNEXPECTEDLY STRIKING.